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Connected TV (CTV) Advertising — the Current Advertising Hotspot

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Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just...

Cracking Video Engagement and How to Measure it

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The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video...

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