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User-Generated Content — Promotional Content by Users for Brands

Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an...

Paddy Power’s Viral Offline, Regional Marketing Stunt

The Stunt That Went Viral Image as seen on the paddypower Paddy Power, a leading sports betting operator, caught the attention of many with their...

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