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Multicultural Marketing: Why Your Brand Needs to Realize the Importance of Diversity and Inclusion?

We, as human beings, are fettered by our cultural narrow-mindedness only if we wish to take a hard look at pluralism. Multiethnic fraternization can only help to fight back the…

admin March 23, 2020

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Why a Customer Data Platform Should be Your Next Investment

Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products, services, and brand, of course! Now,…

admin March 20, 2020

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Performance Marketing — Convenient, Targeted, and Resourceful!

Performance, by definition, is the completion of a job, task, feat, etc. Performance marketing is often confused with affiliate marketing, which is the incorrect term to be utilized. Affiliate marketing…

admin March 12, 2020

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Neuromarketing — A Marketer’s Gold Mine

Marketing experiences more and more use of technology with each passing day. Keeping up with developments in technology is the only way to succeed for any business. Modes of marketing…

admin March 11, 2020

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Emoji Marketing: Why your Brand Needs to Speak the Digital Language?

A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a happy humanoid face that is a…

admin March 4, 2020

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The What, How, and Why of Customer Attrition

Customer attrition is also known as customer churn turnover and describes the loss of clients or customers for a business. Most businesses would identify a customer/ client as churned when…

admin March 4, 2020

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Luxury Marketing: Understanding Why Devil Wears Prada in the Wolf of Wall Street

The Great Gatsby’s opening line highlights the privilege of pleasure-seeking uber-wealthies: "Whenever you feel like criticizing any one," Gatsby's father said, "just remember that all the people in this world…

admin March 3, 2020