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Top 20 Search Engine Alternatives
Top 20 Search Engine Alternatives Really Need of time? Well, when people talk about search engines, Google is the first thing that pops up in anyone's mind. If you would…
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What Is Data-as-a-Service (DaaS)? Why Do Businesses Need It Now More Than Ever?
Cloud-based technology is increasingly being adopted by multiple companies. The number of organizations turning toward data as a service (DaaS), as a solution for data management, integration, analytics, and storage…
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Pillar Pages, Their Types, How They Contribute to Your SEO and More
Search Engine Optimization (SEO) is a dynamic process, and marketers need to stay abreast of the changes that take place in this process to accordingly adjust their content and strategies.…
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What is Data Privacy Automation and Why Is It So Important?
In today's tech-enabled world, the amount of data generated is simply overwhelming for most organizations, and it is impossible for professionals to make use of manual, survey-based approaches to stay…
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User-Generated Content — Promotional Content by Users for Brands
Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an existing customer than from brands. This…
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Data Enrichment Tools — Key Requirements, Top Tools and More
The sheer amount of data that companies these days collect mandates the need for 'clean' data that can be put to efficient use. To gain valuable insights from existing data,…
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Google Brings in New Ad Buying Tools to Simplify Campaigns
Logo as seen on the Google Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are specifically…
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Customer Lifetime Value (CLV) and How to Increase and Calculate It
The first time you hear about it, customer lifetime value (also abbreviated as CLV, CLTV, LCV, or LTV marketing) might not come across as a vital metric. Failure to calculate,…
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What Is Predictive Marketing? Types, Working, Uses, Top Tools, and More
In today's technologically advanced world, predicting customers' next steps for brands is no more a novel tactic. It would be great to know which contact lists are worth buying before…
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What Is Zero-Dollar Marketing? Strategy, Case Study, and Examples
Today, it is easier than ever before for brands to market their products and services or themselves in ways that incur zero to little cost. With the internet's aid, marketers…