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Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)?

Marketers and content creators are increasingly focusing to improve their SEO. Search engines constantly update their SEO algorithms and techniques to provide a better user experience. Search engines provide solutions…
Posted by Saniya Chipolkar May 18, 2021
Posted inUncategorized

Cracking Video Engagement and How to Measure it in 2022

The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video during a baseball game. Television did…
Posted by Saniya Chipolkar May 17, 2021
Posted inUncategorized

Top 20 Search Engine Alternatives

Top 20 Search Engine Alternatives Really Need of time? Well, when people talk about search engines, Google is the first thing that pops up in anyone's mind. If you would…
Posted by Saniya Chipolkar May 4, 2021
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What Is Data-as-a-Service (DaaS)? Why Do Businesses Need It Now More Than Ever?

Cloud-based technology is increasingly being adopted by multiple companies. The number of organizations turning toward data as a service (DaaS), as a solution for data management, integration, analytics, and storage…
Posted by Saniya Chipolkar April 22, 2021
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Pillar Pages, Their Types, How They Contribute to Your SEO and More

Search Engine Optimization (SEO) is a dynamic process, and marketers need to stay abreast of the changes that take place in this process to accordingly adjust their content and strategies.…
Posted by Saniya Chipolkar April 5, 2021
Posted inUncategorized

What is Data Privacy Automation and Why Is It So Important?

In today's tech-enabled world, the amount of data generated is simply overwhelming for most organizations, and it is impossible for professionals to make use of manual, survey-based approaches to stay…
Posted by Saniya Chipolkar March 31, 2021
Posted inUncategorized

User-Generated Content — Promotional Content by Users for Brands

Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an existing customer than from brands. This…
Posted by Saniya Chipolkar March 25, 2021
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Data Enrichment Tools — Key Requirements, Top Tools and More

The sheer amount of data that companies these days collect mandates the need for 'clean' data that can be put to efficient use. To gain valuable insights from existing data,…
Posted by Saniya Chipolkar February 26, 2021
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Google Brings in New Ad Buying Tools to Simplify Campaigns

Logo as seen on the Google Google recently introduced product updates to the Google Ads buying platform focused on real-time insights and machine learning. These new product updates are specifically…
Posted by Saniya Chipolkar October 12, 2020
Posted inUncategorized

Customer Lifetime Value (CLV) and How to Increase and Calculate It

The first time you hear about it, customer lifetime value (also abbreviated as CLV, CLTV, LCV, or LTV marketing) might not come across as a vital metric. Failure to calculate,…
Posted by Saniya Chipolkar October 9, 2020

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