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Why the Business Automation Industry is Poised to Explode

The market for corporate automation shows no signs of slowing down. According to Gartner, the integration/automation industry will increase by $32 billion by the end of 2025, nearly tripling in…
Posted by Saniya Chipolkar March 11, 2022
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Metadata.io creates the first automated operating system for B2B marketing

In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has raised $40 million in Series B…
Posted by Saniya Chipolkar March 9, 2022
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15 REASONS WHY AVOIDING PLAGIARISM IS NECESSARY FOR CONTENT MARKETING

Plagiarism is a major red flag to watch out for in content marketing. While most marketers don't want to plagiarize, they sometimes do it unintentionally, particularly when connecting to or…
Posted by Saniya Chipolkar February 14, 2022
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Why Businesses Need Data-Driven Marketing in 2022 For Growth

Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has become a top priority for 55%…
Posted by Saniya Chipolkar December 13, 2021
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4 Reasons Why Your Business Should Adopt Marketing Automation

Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords can grow over time, even at…
Posted by Saniya Chipolkar October 17, 2021
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A Review of Top 5 Private Cloud Service Providers

An on-demand service made available to users through the internet from a cloud computing provider’s servers and not from a company’s on-premises servers is termed a cloud service. Cloud services…
Posted by Saniya Chipolkar May 21, 2021
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Paid Media Advertising Platforms Other Than Google and Facebook

Paid media advertising platforms such as Google and Facebook are the most popular advertising platforms today, with over 3 million businesses advertising on Facebook and 1.5 businesses on Google AdWords.…
Posted by Saniya Chipolkar May 20, 2021
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Marketing to Micro-Moments in 2021—A Marketer’s Guide

Marketing to micro-moments is the new technological advances with smartphone adoption that have made it easier than ever for customers to make decisions faster than before. This change in customer…
Posted by Saniya Chipolkar May 20, 2021
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Direct-to-Consumer — The 21st Century’s Go-To Marketing Model

Ever wonder how any product these days gets delivered from the manufacturer’s facility, straight to your doorstep? People no longer need to visit physical stores to look for a product…
Posted by Saniya Chipolkar May 19, 2021
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Connected TV (CTV) Advertising — the Current Advertising Hotspot

Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just begun their foray into this type…
Posted by Saniya Chipolkar May 19, 2021

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