In a world overflowing with visual noise where every brand fights for attention in the same Instagram feed and ads look similar, marketers are beginning to leverage one of the…
Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based…