Audio Branding and Sonic Identity Are the Next Big thing in 2025.
In a world overflowing with visual noise where every brand fights for attention in the same Instagram feed and ads look similar, marketers are beginning to leverage one of the…
Best Influencer Marketing Platforms catering to small businesses in 2025
Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
Why should companies adopt Brand LLMs to enhance their workflow?
LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
Posted inInteractive Marketing
How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth
Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…
Posted inInteractive Marketing
How to Create a Great Interactive Marketing Strategy For Your Brand
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based…
