Articles - MartechLive

Why Is Marketing Automation Essential for Modern Businesses

Businesses can now handle their marketing processes more efficiently, increase client interaction, and streamline tasks due to marketing automation. Organizations can redirect their attention towards more strategic endeavours that promote…

Saniya Chipolkar April 3, 2025

Articles

The Strategic Role of Content Management in Market Research

Content management is no longer a simple practice but an important aspect of success in companies these days, especially as they want to harness the power of market research. In…

Natasha Ghasi April 3, 2025

Articles

How IoT Platforms Are Transforming Business Operations and Driving Digital Growth

With the advent of the digital revolution, companies now function as part of a huge, interconnected ecosystem rather than in a vacuum. IoT platforms are at the core of this…

Saniya Chipolkar March 24, 2025

Articles Digital Transformation

How Does Meme Marketing Help Your Business To Grow?

Meme marketing is currently trending on social media platforms as it is incredibly efficient at informing your audience about a subject. The meme is a very cost-effective way of spreading…

admin May 19, 2023

Articles Marketing Data

How to Protect Your Martech Stack From Cyber-Attacks: 5 Tips and Strategies for Marketers

In the modern business world, many marketing campaigns are run digitally. Using data-driven marketing strategies is one of the best ways to ensure success in those efforts. That’s why martech…

admin May 2, 2023

Articles

Video Marketing: The Key to Persistence

A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years.…

admin April 13, 2020