Articles - MartechLive

10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…

Natasha Ghasi April 16, 2025

Articles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…

Saniya Chipolkar April 11, 2025

Articles

5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…

Natasha Ghasi April 7, 2025

Articles

Why Is Marketing Automation Essential for Modern Businesses

Businesses can now handle their marketing processes more efficiently, increase client interaction, and streamline tasks due to marketing automation. Organizations can redirect their attention towards more strategic endeavours that promote…

Saniya Chipolkar April 3, 2025

Articles

The Strategic Role of Content Management in Market Research

Content management is no longer a simple practice but an important aspect of success in companies these days, especially as they want to harness the power of market research. In…

Natasha Ghasi April 3, 2025

Articles

How IoT Platforms Are Transforming Business Operations and Driving Digital Growth

With the advent of the digital revolution, companies now function as part of a huge, interconnected ecosystem rather than in a vacuum. IoT platforms are at the core of this…

Saniya Chipolkar March 24, 2025

Articles Digital Transformation

How Does Meme Marketing Help Your Business To Grow?

What Is Meme Marketing? Memes fulfill the modern audience's need for marketing content that seamlessly integrates into their social media feeds. Indeed, more than 60% of respondents claim that they…

Saniya Chipolkar May 19, 2023

Articles Marketing Data

How to Protect Your Martech Stack From Cyber Attacks: 5 Tips and Strategies for Marketers

Data-driven campaigns, driven by a martech stack, a combination of marketing tools that automate, analyze, and scale operations, are crucial for marketers in today's hyper-digital environment. However, there is a…

Saniya Chipolkar May 2, 2023

Articles

Video Marketing: The Key to Persistence

A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years.…

Natasha Ghasi April 13, 2020