Audio Branding and Sonic Identity Are the Next Big thing in 2025.
In a world overflowing with visual noise where every brand fights for attention in the same Instagram feed and ads look similar, marketers are beginning to leverage one of the…
Best Influencer Marketing Platforms catering to small businesses in 2025
Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…
Why should companies adopt Brand LLMs to enhance their workflow?
LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…
Posted inAdvertising Strategy
Programmatic Advertising: Dive into the Future of Online Advertising
Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…
Posted inAdvertising Strategy
AdTech: The Era of Stock Market-Like Marketing
Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same — to focus and target…
Posted inAdvertising Strategy
Marketer’s Guide to VR Marketing in 2020
Multiple brands market their products and services using various methods and techniques. The problem faced by most marketers today is the use of ad blockers installed by the target audience.…
Posted inAdvertising Strategy
Paid Advertising: Your Business Gets What it Pays For
Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses have been successfully grasping the pulse…