Advertising Strategy - MartechLive

Top 5 Influencer Marketing Platforms catering to small businesses in 2025

Imagine this; you have just started out with your small perfume business. You have your inventory ready, perfumes prepared but finding influencers is becoming a tedious task. In today’s world…

Armiya Mudarris October 7, 2025

Content Strategy Advertising Strategy Digital Transformation

Why should companies adopt Brand LLMs to enhance their workflow?

LLMs or Language Learning Models have already integrated into the daily working of businesses globally. Proper usage of this helps in streamlining workflow and optimizing existing resources to further increase…

Armiya Mudarris October 3, 2025

Advertising Strategy

Programmatic Advertising: Dive into the Future of Online Advertising

Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…

Natasha Ghasi April 13, 2020

Advertising Strategy

AdTech: The Era of Stock Market-Like Marketing

Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same — to focus and target…

Natasha Ghasi March 26, 2020

Advertising Strategy

Marketer’s Guide to VR Marketing in 2020

Multiple brands market their products and services using various methods and techniques. The problem faced by most marketers today is the use of ad blockers installed by the target audience.…

Natasha Ghasi March 13, 2020

Advertising Strategy

Paid Advertising: Your Business Gets What it Pays For

Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses have been successfully grasping the pulse…

Natasha Ghasi March 4, 2020