Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in…

Inside Adtech’s Complex Ecosystem Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same — to focus and target…

 Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses have been successfully grasping the pulse…