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Why Businesses Need Data-Driven Marketing in 2022 For Growth

Marketing strategies are becoming smarter and more efficient—all thanks to data. In fact, a study by eConsultancy and Adobe revealed that data-driven marketing has become a top priority for 55%…
Posted by admin December 13, 2021
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4 Reasons Why Your Business Should Adopt Marketing Automation

Marketing buzzwords are those trendy terms that get heavily thrown around today and then eventually lose relevance tomorrow. However, the importance of certain buzzwords can grow over time, even at…
Posted by admin October 17, 2021
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A Review of Top 5 Private Cloud Service Providers

An on-demand service made available to users through the internet from a cloud computing provider’s servers and not from a company’s on-premises servers is termed a cloud service. Cloud services…
Posted by admin May 21, 2021
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Paid Media Advertising Platforms Other Than Google and Facebook

Paid media advertising platforms such as Google and Facebook are the most popular advertising platforms today, with over 3 million businesses advertising on Facebook and 1.5 businesses on Google AdWords.…
Posted by admin May 20, 2021
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Marketing to Micro-Moments in 2021—A Marketer’s Guide

Marketing to micro-moments is the new technological advances with smartphone adoption that have made it easier than ever for customers to make decisions faster than before. This change in customer…
Posted by admin May 20, 2021
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Direct-to-Consumer — The 21st Century’s Go-To Marketing Model

Ever wonder how any product these days gets delivered from the manufacturer’s facility, straight to your doorstep? People no longer need to visit physical stores to look for a product…
Posted by admin May 19, 2021
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Connected TV (CTV) Advertising — the Current Advertising Hotspot

Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just begun their foray into this type…
Posted by admin May 19, 2021
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Answer Engine Optimization (AEO) to Replace Search Engine Optimization (SEO)?

Marketers and content creators are increasingly focusing to improve their SEO. Search engines constantly update their SEO algorithms and techniques to provide a better user experience. Search engines provide solutions…
Posted by admin May 18, 2021
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Cracking Video Engagement and How to Measure it in 2022

The power of video advertising can be traced back to 1941. Bulova, a watch company based out of New York, aired the first-ever video during a baseball game. Television did…
Posted by admin May 17, 2021
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Top 20 Search Engine Alternatives

Top 20 Search Engine Alternatives Really Need of time? Well, when people talk about search engines, Google is the first thing that pops up in anyone's mind. If you would…
Posted by admin May 4, 2021

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