technology - MartechLive

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…

Saniya Chipolkar July 18, 2025

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How EHR/EMR Systems Are Reshaping the Future of Healthcare

The healthcare sector is undergoing a rapid digital transformation, with Electronic Health Records (EHR) and Electronic Medical Records (EMR) playing a central role. These digital solutions are improving clinical decision-making…

Saniya Chipolkar June 20, 2025

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How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…

Saniya Chipolkar April 11, 2025

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How IoT Platforms Are Transforming Business Operations and Driving Digital Growth

With the advent of the digital revolution, companies now function as part of a huge, interconnected ecosystem rather than in a vacuum. IoT platforms are at the core of this…

Saniya Chipolkar March 24, 2025