personalization - MartechLive

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…

Saniya Chipolkar July 18, 2025

Articles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…

Saniya Chipolkar July 2, 2025

Articles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…

Saniya Chipolkar April 11, 2025

Articles

Why Is Marketing Automation Essential for Modern Businesses

Businesses can now handle their marketing processes more efficiently, increase client interaction, and streamline tasks due to marketing automation. Organizations can redirect their attention towards more strategic endeavours that promote…

Saniya Chipolkar April 3, 2025