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The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…

Saniya Chipolkar July 2, 2025

B2C Brands Turning Influencers into In-House Marketers

Interactive Marketing

How B2C Brands Are Turning Influencers into In-House Marketers to Drive Authentic Growth

Business-to-consumer (B2C) brands are altering their marketing strategies in the rapidly changing digital environment by integrating influencers into their teams. Brands looking to improve authenticity, engagement, and long-term success are…

Saniya Chipolkar April 22, 2025

Articles

How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…

Saniya Chipolkar April 11, 2025

Articles

Why Is Marketing Automation Essential for Modern Businesses

Businesses can now handle their marketing processes more efficiently, increase client interaction, and streamline tasks due to marketing automation. Organizations can redirect their attention towards more strategic endeavours that promote…

Saniya Chipolkar April 3, 2025