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Rise of Gen Z and Millennial B2B Buyers
Posted inArticles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…
Posted by Saniya Chipolkar July 2, 2025
How IoT Platforms Are Transforming Business Operations and Driving Digital Growth
Posted inArticles

How IoT Platforms Are Transforming Business Operations and Driving Digital Growth

With the advent of the digital revolution, companies now function as part of a huge, interconnected ecosystem rather than in a vacuum. IoT platforms are at the core of this…
Posted by Saniya Chipolkar March 24, 2025

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