Tag: CUSTOMER DATA PLATFORM
How To Choose The Right Customer Data Platform (CDP)
A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...
Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right...
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...
Why a Customer Data Platform Should be Your Next Investment
Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...