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HOW TO CHOOSE THE RIGHT CDP (CUSTOMER DATA PLATFORM)

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A customer data platform (CDP), according to Straits Research, is defined as a tool that “collects, unifies, and creates a customer profile that can...

Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right...

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As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...

Why a Customer Data Platform Should be Your Next Investment

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Ever thought what corporates do with all the customer data they collect and why they collect it at all? Well, for marketing their products,...