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Tag: ACCOUNT BASED MARKETING

How Is Account Based Marketing Done?

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Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...

Account Based Marketing: An Out of the Ordinary Marketing Strategy

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Marketers in a B2B setting try marketing campaigns that are cast with very wide nets, hoping to appeal to as many brands as possible....

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