Paid, Owned, and Earned Media

Paid Advertising: Your Business Gets What it Pays For

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 Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses...
Emoji Marketing

Emoji Marketing: Why your Brand Needs to Speak the Digital Language?

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A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...
Luxury Marketing

Luxury Marketing: Understanding Why Devil Wears Prada in the Wolf of Wall Street

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The Great Gatsby’s opening line highlights the privilege of pleasure-seeking uber-wealthies: "Whenever you feel like criticizing any one," Gatsby's father said, "just remember that...