Paid, Owned, and Earned Media

Paid Advertising: Your Business Gets What it Pays For

 Do you think that paid media advertising is not the best way to advertise your business? Then you are late to the party. Businesses...
Emoji Marketing

Emoji Marketing: Why your Brand Needs to Speak the Digital Language?

A big yellow circle with a grin that travels from ear-to-ear marked the beginning of the emoji trend, which then was called Smiley, a...
Luxury Marketing

Luxury Marketing: Understanding Why Devil Wears Prada in the Wolf of Wall Street

The Great Gatsby’s opening line highlights the privilege of pleasure-seeking uber-wealthies: "Whenever you feel like criticizing any one," Gatsby's father said, "just remember that...