In a world first — an automated operating system for businesses to automate their marketing operations and lead scoring — SaaS startup Metadata has raised $40 million in Series B funding led by existing investor Andreessen Horowitz (a16z) with participation from Pritzker Group Venture Capital’s Marshall Goldsmith as well as Technology Crossover Ventures, Kleiner Perkins Caufield & Byers and Redpoint Ventures.
Metadata will use the new funds to create a new software category, triple its growth, and enhance its platform capabilities in order to realise its aim of becoming the first operating system for B2B marketers.
B2B marketers nowadays have too many technical, boring, and repetitive activities to keep up with when running paid ads.
Metadata frees B2B marketers from having to conduct these chores manually thanks to AI and machine learning, allowing them to focus on the work that counts most: strategy, creativity, and experimentation.
B2B marketers use Metadata to automate these operations, optimise their campaigns for revenue, and dramatically increase their performance without requiring additional employees.
Metadata has increased its growth:
- Increased by an astounding 711% year over year during the last 24 months
- In the previous 12 months, we’ve added over 110 new clients.
- Five patents have been granted for the company’s technology, and the company maintains an ever-growing database of 1.5 billion business profiles classified by technographics, firmographics, and buyer intent signals.
- Its inaugural annual DEMAND conference drew approximately 2,000 live participants and over 4,000 registrants.
- LinkedIn and G2 have consistently ranked it a leader in customer satisfaction and “time to ROI.” Metadata consistently earns the greatest G2 satisfaction ratings of any category competitor, with 99% of consumers rating the company four or five stars and 92 percent indicating they would refer Metadata to other B2B marketers.
By 2021, the Metadata platform will have executed nearly $50 million in digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion in influenced pipeline,” Metadata CEO Gil Allouche said. “No other technology has ever been able to provide B2B marketers with this level of efficiency. This funding demonstrates the market demand for our technology and will enable us to further develop it.”
Metadata’s dedicated customer base, according to Matthew Cowan, General Partner at Next47, is a significant predictor of future success. “It was evident from interacting with hundreds of Metadata customers that Metadata is an important aspect of their operations.” “The growth of Metadata and the real outcomes they’ve delivered B2B marketers demonstrate their devotion to their customers,” Cowan said. “Their concept of creating the first B2B marketing operating system is exactly what this sector requires. Metadata’s concept, paired with their present performance and future trajectory, persuaded us to lead this round of fundraising with them as we were eager to make investments in truly revolutionary marketing solutions.”
“Metadata’s persistent ‘up and to the right’ trajectory does not surprise us,” said Bar-Cohen. “In a field crowded with undifferentiated technology, Gil and his team have demonstrated a dedication to technical innovation and customer attention. Metadata has a true passion for making B2B marketers’ lives easier, and they have a track record of delivering capabilities that truly reduce task load while maximising marketing performance – and it is this dedication that will allow their team to define their category as a new kind of operating system for B2B marketers.”
Gaingels, Mana Ventures, and over 30 prominent leaders in the Software as a Service (SaaS) space, including Jason Calacnis, Erik Matlick (CEO/Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper), and many others, all participated in this latest round of funding.
