Marketing Data - MartechLive

How to Protect Your Martech Stack From Cyber Attacks: 5 Tips and Strategies for Marketers

Data-driven campaigns, driven by a martech stack, a combination of marketing tools that automate, analyze, and scale operations, are crucial for marketers in today's hyper-digital environment. However, there is a…

Saniya Chipolkar May 2, 2023

Marketing Data

How Loyalty Programs are a must for E-commerce in the Middle East

Introduction to Customer Loyalty Programs Today's digital consumers are significantly more discerning, aware of what they desire, and intolerant of poor customer service. Therefore, the retailers are in the driver's…

Saniya Chipolkar November 28, 2022