Content Strategy - MartechLive

How Can Brands Effectively Navigate Cookieless Marketing in a Privacy-First Era?

With growing concerns about user privacy and the implementation of stronger data protection laws, such as the GDPR and CCPA, the digital advertising world is undergoing a significant transformation. One…

Saniya Chipolkar July 18, 2025

Articles Content Strategy

The Rise of Gen Z and Millennial B2B Buyers and Their Impact on Strategy

A huge shift is occurring in the B2B purchasing sector. Once viewed as the "next generation," Gen Z and Millennials are increasingly influencing corporate decisions across a wide range of…

Saniya Chipolkar July 2, 2025

Content Strategy

5 Most Popular Content Management Systems in The Middle East

Customers in the Middle East are very conscious of the quality and uniqueness of the content they get on their respective websites. Customers keep hopping from one web page to…

Saniya Chipolkar May 2, 2023

Content Strategy

Accelerated Mobile Pages: The Internet’s Speedsters

With brands focusing on improving their website’s search rankings, marketers look to decrease page load times, increase mobile compatibility, and enhance user experience. Mobile compatibility is required as Google has…

Natasha Ghasi April 21, 2020