Articles - MartechLive

Why Agile Marketing is the Antidote to Content Fatigue

What is Agile Marketing? At its core, Agile Marketing is all about being adaptable. Whereas classical marketing looks at campaigns planned months in advance and executed over many months, Agile…

Natasha Ghasi April 29, 2025

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7 AI-Powered Strategies for a Privacy-Driven Digital Experience

Given how digital transformation is evolving, with even stringent data privacy regulations being imposed now, brands might ask themselves the most vital question of all: how to deliver individualized seamless…

Natasha Ghasi April 21, 2025

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10 Ways Digital Experience Platforms (DXPs) Help Brands Thrive in a Cookie-less World

There are fundamental changes in the marketing arena. Marketers, conscious of third-party cookies getting outlawed and privacy regulations getting stricter, are in pursuit of better and more privacy-preserving ways to…

Natasha Ghasi April 16, 2025

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How B2C Brands are Leveraging AI to Personalize Customer Experiences in 2025

Business-to-consumer (B2C) brands are undergoing a major shift in 2025 due to the incorporation of artificial intelligence (AI) to improve customer customization. B2C businesses are adopting AI those that offer…

Saniya Chipolkar April 11, 2025

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5 Ways Quantum Computing Could Revolutionize Financial Modeling

As the financial markets tend to become increasingly complicated and data-driven, so the old-style computing systems face their limits. The renewed need for more accurate, faster, and adaptable financial models…

Natasha Ghasi April 7, 2025

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Why Is Marketing Automation Essential for Modern Businesses

Businesses can now handle their marketing processes more efficiently, increase client interaction, and streamline tasks due to marketing automation. Organizations can redirect their attention towards more strategic endeavours that promote…

Saniya Chipolkar April 3, 2025

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The Strategic Role of Content Management in Market Research

Content management is no longer a simple practice but an important aspect of success in companies these days, especially as they want to harness the power of market research. In…

Natasha Ghasi April 3, 2025

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How IoT Platforms Are Transforming Business Operations and Driving Digital Growth

With the advent of the digital revolution, companies now function as part of a huge, interconnected ecosystem rather than in a vacuum. IoT platforms are at the core of this…

Saniya Chipolkar March 24, 2025

Articles Digital Transformation

How Does Meme Marketing Help Your Business To Grow?

Meme marketing is currently trending on social media platforms as it is incredibly efficient at informing your audience about a subject. The meme is a very cost-effective way of spreading…

admin May 19, 2023

Articles Marketing Data

How to Protect Your Martech Stack From Cyber-Attacks: 5 Tips and Strategies for Marketers

In the modern business world, many marketing campaigns are run digitally. Using data-driven marketing strategies is one of the best ways to ensure success in those efforts. That’s why martech…

admin May 2, 2023