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Connected TV (CTV) Advertising — the Current Advertising Hotspot

Marketers are constantly on the lookout for new and upcoming advertisement platforms. CTV and OTT are relatively new advertising platforms, and marketers have just...

User-Generated Content — Promotional Content by Users for Brands

Consumers are more likely to make a purchasing decision based upon recommendations from family, friends, acquaintances, or someone on the internet who is an...

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