Data Management Platforms

Data Management Platforms: How It Works Perfectly for Your Brand

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In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for...
Video Marketing

Video Marketing: The Key to Persistence

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A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining...
Personally Identifiable Information: A Necessary Liability

Personally Identifiable Information: A Necessary Liability

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Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We...
Customer Data Platforms

Customer Data Platforms Challenges, Implementation, Use Cases and Choosing the Right One

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As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how...