Introduction to the Ansoff Matrix

A Brief Introduction to the Ansoff Matrix

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Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow....
What Is STP Marketing

A Beginner’s Guide to STP Marketing

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STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...
Drip-Marketing

Drip Marketing: Nurturing Businesses One Lead at a Time

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Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to...
Social Media Analytics

Data-Backed Marketing With Social Media Analytics

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Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently,...