Introduction to the Ansoff Matrix

A Brief Introduction to the Ansoff Matrix

Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow....
What Is STP Marketing

A Beginner’s Guide to STP Marketing

STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...

Drip Marketing: Nurturing Businesses One Lead at a Time

Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to...
Social Media Analytics

Data-Backed Marketing With Social Media Analytics

Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently,...