Interactive Marketing

Interactive Marketing: Why Your Business Needs Customer Interaction to Grow

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Interactive Marketing (IM) is a marketing approach that requires the direct participation of the end-user in the campaign. It is a 1:1 marketing practice...
Earned Media

Earned Media: Publicity Speaks Louder than a Marketing Slogan

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Before I begin, a fun fact: the origin of earned media traces back to pre-internet times (yes, there was a time like that). You...
Programmatic advertising is the backbone of the Adtech ecosystem, which holds DSPs, SSPs, ad exchanges closely-together

Programmatic Advertising: Dive into the Future of Online Advertising

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Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read....
Data Management Platforms

Data Management Platforms: How It Works Perfectly for Your Brand

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In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for...