How to Create a Great Interactive Marketing Strategy For Your Brand
Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is...
How Is Account Based Marketing Done?
Account-based marketing (ABM) is a unique marketing method in which brands focus their marketing communication on a select few high-value accounts or prospects. It...
The Role of Brand Positioning in Competitive Markets
When potential customers think about a product, why do you think a specific brand name comes to their minds before all others? Why do...
The Subtle Art of Institutional Advertising
Have you ever seen those advertisements that don't seem to be advertising any product or service in particular? Or those video clips from brands...
Experience Customer Loyalty With Experiential Marketing
Every business strives for its customers to turn into brand loyalists and remain lifetime customers. To establish brand loyalty, brands need to prove to...
A Brief Introduction to the Ansoff Matrix
Successful business owners understand that, in the long term, they cannot stick with a single mode of business if their organization is to grow....
A Beginner’s Guide to STP Marketing
STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is...
Drip Marketing: Nurturing Businesses One Lead at a Time
Ever heard about drip irrigation in agriculture and farming? Drip irrigation is a process in which a watering system makes use of pipes to...
Data-Backed Marketing With Social Media Analytics
Social media platforms have been around for more than two decades now and were initially developed as platforms for interaction and entertainment. More recently,...
All You Ever Needed to Know About Cost Per Mille (CPM)
One of the primary tasks of marketers is to manage an efficient marketing budget whilst meeting organization goals, which requires the strategic allocation of...