Many people confuse marketing intelligence with business intelligence; however, they are not the same. Business intelligence generally focuses on internal factors such as billing rates, processes, and headcount, among others. In contrast, marketing intelligence collects data externally, which provides companies with a holistic view of the entire market and not just your company. Incorporating these two intelligence bits provides...
Marketing technology sophistication increases. The number of channels that brands need to reach keeps growing as audience expectations rise, and marketers discover that traditional methods aren't as effective as before. Fortunately, for marketers, Agile marketing comes to their rescue and holds the key to making marketing work.
The buzz around Agile marketing increases with every passing day, making brands wonder...
Logo by Tiktok as seen on the Website.
No matter what brand you have, there is no better way to connect with your audience than through social media. Marketers and brands turn their focus toward social media platforms to market themselves, their products, and services. The platform in focus these days is TikTok. Many brands are relatively uncharted by this...
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, among others, are already being used by brands as spaces for marketing themselves, their products, and their services. Along with marketing campaigns, these platforms are also being used to improve customer engagement and user experience by creating communities around their brand. Fellow customers get to interact with each other...
In these trying times, marketers and brands face a common problem: Successfully marketing to their audiences. During a crisis, such as the one we’re currently experiencing with the Coronavirus, marketing has been a stumbling block for most. In all honesty, no one expected this, and a handful, if any, prepared for something like this. So, why did this handful...
What Is Contextual Advertising?
Contextual advertising is the practice of using the properties of host media to intelligently determine which ad content is most likely to reach a particular audience. Today, this usually means targeted advertising, such as digital apps and websites that link their audience with advertising messages based on the content presented. In today's digital landscape, many practices...
Many companies rely on phone calls, which form an integral part of their everyday processes while communicating with customers and prospects. Analyzing the data from these phone calls is no easy task. Businesses that use call tracking and recording software collect tons of data daily. Call data generally has no structural integrity, and putting this data for better decisions...
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad Exchange accounts via a single interface. It uses real-time bidding and helps advertisers bid for ad spaces in the form of banners, natives, and videos, among other types.
DSPs are especially helpful as programmatic advertising, which...
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing and especially in programmatic advertising. These platforms collect data about customer interests, shopping behavior, and user demographics. They then organize and store this data in a manner that provides unique insights to marketers. The information...
Digital Asset Management (DAM) is a software that stores, shares, and sorts out excellent resources in a central location. It amplifies the advantages of digital files, such as pictures, videos, and other media. In simpler terms, a DAM is an organization's content storage and sharing solution. Digital Asset Management software organizes assets in a central location, automate workflow and...