Imagine walking into a bookstore and realizing that a shelf has already been arranged with Stephen King books that you always wanted to read. All those books were lingering in your to-be-read list. The bookstore knows what you like to read, and it understands that you allow hardcovers to burn a hole in your pocket because you love books....
In the advertising world, the data management platform is everything. And no wonder we need an efficient platform to manage and utilize data for the best interest of businesses.
While conducting an advertising campaign, all efforts will go in vain if you ignore the importance of data-driven results that are achievable through advanced analytics and granular targeting options.
What is a...
A picture is worth a thousand words, so one can only imagine the worth of a video. Marketing using videos has been increasingly gaining traction over the past few years. The rise of social media in the past decade saw a major shift in marketing methods used by brands. Of these, marketing campaigns using videos proved to be most successful...
Nowadays, the world of data has made people more concerned about how their personal data is being used and accessed by various companies. We all know that our data is collected each time we access a website, connect to social media, or shop online. At this time, different sets of data are tracked and analyzed. One such type that...
As many of you here may have read my previous article about customer data platforms (CDPs), you already know what a CDP is, how it works, its various benefits, the differences between CRMs and CDPs, and a whole lot more. For those who haven’t, here’s where you’re redirected from. Click on this link and make the best use of...
Ever wondered why brands, despite developing an app, still maintain a website? Or vice versa? It’s simple, brands look to make themselves more visible and increase customer interaction on all fronts. Along with an increase in interactive fronts, brands are also looking to improve on the experience customers have from the very moment they click on the webpage link....
Can you distinguish between experiences at different restaurants or stores? There is one that stands out among the others. This is mainly due to the service or the unique experience that you had there. You feel the urge to tell people about it, and what you’d be doing is marketing via word of mouth for that brand.
Word of mouth...
“Slow and steady wins the race,” said a marketer, who failed to cast a wide net for his advertising campaign, reclining on his devil-may-care chair. His race probably still runs on the traditional tracks.
Let us here accept the fact that no one wants to be slow or have the patience to allow someone to be tortoiselike.
The Fast
The internet has...
Inside Adtech’s Complex Ecosystem
Though the nature of advertising migrated from printing to the internet, the underlying intention of the advertisement industry remains the same — to focus and target audiences with a lucid brand message and convert that particular audience into customers.
The only thing that has changed is the premise. There is no point in getting into teraflop calculations...
We, as human beings, are fettered by our cultural narrow-mindedness only if we wish to take a hard look at pluralism. Multiethnic fraternization can only help to fight back the dangers of marginalization and understand our global neighbors better.
If you want your business to truly spread across a gamut of cultures, you should be mindful of their buying...