Emails. The only good thing from the '90s, which still holds some value and power in communicating messages across to people. Except now, it is done in bulk and is simply on an auto-send mode. Brands leverage emails to share announcements, information on deals, newsletters, etc. on a weekly/ daily basis to keep the user engaged and help them move ahead in their marketing funnel. The potential for conversion from Email Campaigns may not be as high as other mediums, but Marketing Automation tools make life easier. Below mentioned are some of the critical components to be remembered while designing your Email Marketing Strategy:
Email Marketing Strategies are continuously being revamped to provide the right message to the right user at the right time. Not to forget, keeping your emails as humane as possible- which includes adding a small unsubscribe button (following GDPR compliances) with a clear context on the product/ service and bright CTA's leaves a great first impression! Automated customized Emails help nurtured leads make larger purchases and help increase the ROI for brands. Ensuring all these strategies are implemented across devices – mobiles, tablets always churn out a better result. About MoEngage: MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Unnathi is a marketer with a passion for learning anything new and indulging in various cultures while travelling. She enjoys a good read and a cup of coffee any time of the day.