MARTECH ARTICLES
MARTECH GUIDES
The Impact of Data Breaches on Marketing Efforts
As we spend more time online than ever before, the risks of cybercrime – for organizations, individuals, and governments alike – are increasing dramatically.
A...
Lead Generation — The Lead Lifecycle and Types of Leads
To better understand lead generation, let's start off with understanding what a lead is or what qualifies as one. A lead is a prospect...
RESEARCH REPORTS
Smart Advertising : Significant part of Modern Advertising Strategies in 2021
In a world where smartphones, smart TVs, and even intelligent refrigerators are the new norm, smart advertising is forward. Consumers and targeted with personalized...
MARTECH REVIEWS
DSP Review: Top 10 DSPs in the Market in 2020
A Demand Side Platform (DSP) enables brands, app developers, and agencies to purchase advertising inventory from publishers and manage multiple Data Exchange and Ad...
Top 10 Data Management Platforms (DMPs) to Consider in 2020
A data management platform is a software tool that marketers leverage to collect, store, and activate digital data. It is used for data-driven marketing...
MARTECH INTERVIEWS
TOP MARTECH NEWS
ChatGPT’s Traffic Decline Raises Questions about the Future of Generative AI
ChatGPT, a groundbreaking AI chatbot, caught everyone’s attention when it was launched in November. Its success led tech giants to adopt generative AI rapidly,...
Salesforce’s Price Increase and Its Impact on Customers
A number of factors, including inflation and pressure to boost income following a break in price increases during the pandemic period, contributed to Salesforce’s...
Elon Musk Launches “xAI” A Safer, Fairer AI System to Challenge ChatGPT
In a move that has been eagerly anticipated, tech billionaire Elon Musk has officially unveiled his ground-breaking artificial intelligence startup, xAI. With a mission...
How Does Meme Marketing Help Your Business To Grow?
Meme marketing is currently trending on social media platforms as it is incredibly efficient at informing your audience about a subject. The meme is...